12/19/2023 0 Comments Visage gps manual“There’s so much value that it brings to the guest experience, as well as aspects like promoting other resort amenities, monitoring pace of play, and location of all carts. Troon’s Strauss adds that “we’re still seeing more courses adopt GPS in the cart,” with his firm opting for the Visage system used with ClubCar carts. They don’t want to be looking down at the phone the whole time if they don’t have to.” Combined with the course-mapping and other functions, I think many resort golfers are interested in things like that. “They can also be connected to news and sports and the wider world through a ticker functionality. “Carts using GPS are a positive and they still improve the experience for the golfer,” says Steve Skinner, CEO of KemperSports. Some resort course operators feel they still need the full system some feel they can do just as well with a more basic system and some forego such a system altogether. “We tell players about the app in their confirmation e-mail and also with a banner in the clubhouse, a counter display, and we have our people mention it at check-in as well.”īut the rise of robust course apps also raises questions about the future of on-cart GPS/information systems. Dale Moseke, vice president of sales and marketing, says persuading guests to use it is a priority. OB Sports is another management company that’s developed an app for each of its courses. Besides having things like an electronic scorecard, hole-by-hole flyovers, a GPS tool providing yardages to various points on each hole and player-performance tracking, many apps even have food-and-beverage ordering capability. This would make sense, given the deep functionality of many resort courses’ apps these days. People are using the app while they play the course.” In short, says Kris Strauss, vice president of sales and marketing for Troon Golf, “the app is clearly not being used just to book a tee time, look at the scorecard and view a few course photos before a round. Furthermore, the average time they spend on a course app is 44 minutes. And if you think that perhaps it would be mostly golfers under age 40 who use an app while playing, the survey found the median age of the firm’s app users is 53. Among the more telling results was the fact that 76 percent of respondents have a tablet or large-screen phone, thus making it easy to view and use the app for a specific Troon facility while on the course. In early 2016, Troon Golf conducted a customer-technology survey that garnered more than 11,000 responses. So the multi-million-dollar question that flows from this rapidly evolving situation is: What exactly should a resort golf facility provide in order to facilitate customers’ technological desires and deliver an enjoyable experience, while also maintaining operational control and keeping down costs? The answer is unique to every facility, so here are the perspectives of several management companies and individual resort operators to provide some guidance. ![]() What’s more, the way customers are using these personal devices on the course often has nothing to do with playing golf. Like it or not, it seems the golf industry-and especially the resort golf niche-has reached a tipping point: Technology is now a central element in the typical player’s course experience, and that’s the case because of players’ own electronic devices rather than whatever technology a facility offers. Elements such as forward tees, oversized cups and even Footgolf have become part of the solution to get folks to play and then return often.īut in an industry where tradition is a fairly high hurdle to any changes, there’s one other progressive element currently requiring much greater adoption because it appeals strongly not just to younger customers but also to the many baby boomers who will keep golf afloat in the near future: technology. Over the past several years, virtually the entire golf industry has focused intensely on appealing to the younger generations in order to generate future demand in the sport. Golfers’ personal technology means resorts face hard decisions about how much of their own tech to offer
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